Thought Leadership Articles by Dan Bognar

Dan regularly authors a range of thought leadership resources covering topics such as sales best practices, sales leadership, sales recruiting, sales career development as well as sharing his own personal journey.

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B2B selling has changed shape. Most sellers are still holding the old one.

Selling has changed shape, and most sellers are still holding the old one. I said this to IBM Australia's sales team at their H2 Sales Kickoff this week, and I want to unpack it, because none of what's happening to buyers is them being difficult.

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The Promotion That Often Breaks Great Sales Reps

Left without a system, most new managers do the only thing they know how to do. They keep being the rep.

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I closed the must win deal for the quarter. Days later, I was made redundant.

I closed the must win deal for the quarter. Days later, I was redundant. HR told me it would be "the best thing to ever happen to me". I didn't believe them until I did the work. That process took me from being redundant to leading DocuSign & HubSpot.