Thought Leadership Articles by Dan Bognar

Dan regularly authors a range of thought leadership resources covering topics such as sales best practices, sales leadership, sales recruiting, sales career development as well as sharing his own personal journey.

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How to Run a Sales Forecast Meeting That Isn't Just a Status Update

Sales forecast meetings usually run long and still miss the mark. Here's how to structure the conversation around evidence, not optimism, so the number you call is one you can actually defend.

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The Next Great AI Seller Might Be an Engineer

What if the person capable of building the proof also owned the commercial outcome? Part builder, part seller. One person accountable from the first technical discovery through proof of concept, commercial close and account expansion.

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From Quota to Coaching: Why Tech Sales Leaders Need a Coach Too

While sales leaders spend most of their time coaching others, very few have someone coaching them. The result? Burnout, stalled growth, lower motivation, and leaders who hit the wall just when their teams need them most.

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5 Common Mistakes Tech Sales Managers Make (and How to Fix Them)

The best tech sales managers know how to balance hitting the number with building a strong, scalable team. But many fall into the same traps that stall performance and frustrate their reps.

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The Tech Sales Director’s Playbook: Driving Growth at Scale

Becoming a Sales Director in tech is one of the most rewarding and challenging roles in the business. It requires you to evolve from a player-coach into a true organisational leader.

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Who Really Owns Sales Pipeline? Spoiler: It's not Marketing!

One of the most common debates in tech sales is: Who owns sales pipeline? But here’s the simple truth: 👉 Every sales rep owns their own pipeline. Marketing, BDRs, and partners are contributors. They’re not owners.

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Reframing, Not Retiring: Why I Chose to Redefine Work at Age 52

Last year I made one of the hardest decisions of my career. After 35 years in corporate life - most recently leading HubSpot across Asia Pacific - I decided to “retire.” Except, that one word "retirement" never sat right with me.

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How Great Sales Leaders Drive Cross-Functional Alignment to Accelerate Growth

In Tech Sales, success doesn’t come from heroic sales performance - it comes from driving alignment. The best sales leaders don’t just manage teams; they orchestrate internal ecosystems. They create a rhythm of collaboration.

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The Hidden Cost of Success: Why JAPAC Sales Leaders Are Burning Out (And What We Can Do About It)

If your top performers can only succeed by damaging their health and family relationships, you haven't built a successful sales organisation. You've built an unsustainable one.

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The Charade of "Fair Process": When Internal Promotions Become Theatre

Last week, I watched a talented professional deliver the presentation of his career. A week later, he received a brief phone call: they'd "gone in a different direction." No feedback. No development conversation. Just a polite dismissal.